I'm in my first year at university http://www.famaffair.com/personal-installment-loans-for-people-with-poor-credit/ e-loan bank  Whole Foods continues to demonstrate profitability as a natural foods grocer. With an impressive expansion plan over the next several years and substantial investments in pricing discounts and promotions, the company will be able to cater to more customers than ever before and capitalize on the estimated 12 percent growth in the organic food industry over the next two years. While competition will certainly intensify as bigger-name retailers shift their focus toward natural foods, Whole Foods has built strong brand equity and a loyal customer base. There is certainly some downside risk if the macroeconomic picture darkens: Some customers will inevitably find cheaper substitutes to Whole Foods. However, because of the grocer's strong history of profitability and impressive growth prospects, Whole Foods is an OUTPERFORM.