Insufficient funds http://www.365casinos.com/black-magic-casino-nd/ black magic casino game  Perhaps the greatest rationale for the merger is the inexorable rise of digital advertising. Last year online ads were worth $88 billion, or 18.3% of global advertising spending, up dramatically from 2006 (see chart). Advertisers like them because they can be aimed more precisely at a target audience (with a particular demographic profile and browsing history) than, say, television or radio ads. They also get a better idea of whether anyone is actually looking at the ads they are paying for.