I'm not interested in football http://www.afceco.org/biaxin-antibiotic biaxin bid 500mg  As the leader of the big data revolution, Google gathers information through clicks on the Internet and uses this information to personalize advertising to individual users. Academia will use the same model in the learning process to customize courses right down to the level of the individual. Some companies, such as the nonprofit testing firm ETS, are already harnessing data to developﾂ�predetermined learning trees to track certain responses to questions that imply mastery of specific aspects of material, thus allowing educators to organize assignments based on those answers.