What line of work are you in? http://ferso.org/stash-of-the-titans-slot/ stash of the titans slot  Chipotle has done a great job with this sort of transparency. The company details its policy against buying meat raised with antibiotics, arsenic and growth hormones, and it's been open about its attempts to source locally-grown food. In other words, they don't just say "better ingredients" and leave it at that. They also publish their ingredients, so that customers can decide for themselves whether Chipotle really sells "food with integrity." Anything less would be nothing more than marketing hype.